I may know my besties like the back of my hand, but I struggle to find the perfect holiday gifts for them every year—and I'm sure a lot of you can relate. But your mind is about to be blown, because I came up with a genius gift-giving idea: Just take inspiration from their unique social media algorithms.
Think about it: Your BFF is being spoon-fed curated videos based on their interests, and you can totally use this knowledge to your advantage. Whether their FYP is showing them luxury travel destinations and gorgeous views, filled with skincare education from derm-fluencers, or populated with celeb gossip, you can find the just-right gift for them at Sephora (Pro tip: Join the retailer's Beauty Insider Program to rack up points on your holiday purchases.). Beauty gifts are always a win, after all, and they're even better when they feel super-tailored to the giftee's interests.
Need a jumping-off point? Keep scrolling to shop our algorithm-inspired Sephora picks.
If your BFF's algorithm shows them travel content…
Kayali Vacation in a Bottle Mini Perfume Set
Are they constantly dreaming of or planning their next trip? This fragrance set can transport them to Marrakech, Capri, Maui, or the Maldives with just a spritz (and melt the winter blues away in the process).
Summer Fridays The Signature Travel Skincare Set
When the vacation plans finally make it out of the group chat, your pal will be glad to have this travel set of faves ready to go.
T3 SinglePass Compact Travel Styling Flat Iron
If your BFF is an overpacker (relatable), this travel-friendly flat iron will be much appreciated. Even though it's smaller than a standard straightener, it still styles hair with ease.
If your BFF's algorithm shows them derm-fluencer content…
It doesn't matter which derm's page is their most-watched—they all (rightly) preach the importance of sunscreen every single day. Help them keep their skin protected with this three-pack, which features the brand's best-selling body and face SPFs.
TheraBody TheraFace Depuffing Wand
With this multitasking device, your BFF can treat their skin to a little TLC on the reg. It's programmed with special cold and heat therapies to help reduce the look of dark circles and depuff the face for a more sculpted, radiant appearance.
Dr. Idriss Major Fade Dark Spot Starter Kit
Guess what? One of social media's favorite derms, Dr. Shereene Idriss, has her own skincare line at Sephora! There's a high chance Dr. Idriss has appeared on your friend's FYP, so she'll surely geek out at this glow-enhancing kit that includes a mask, serum, and moisturizer.
If your BFF's algorithm shows them celeb gossip content…
Haus Labs by Lady Gaga PhD Hybrid Hydrating Tinted Lip Oil
The glassy-lip look is so in RN. Your giftee will be able to stay on top of the trends (and show love to one of their fave performers) with this nourishing oil, which imparts a gorgeous hint of color and hydration.
Rare Beauty by Selena Gomez Soft Pinch Liquid Blush
It makes sense that one of the world's most beloved young multi-hyphenates would make a liquid blush that's sheer perfection. Just a dab of it will give your bestie a beautiful flush and a lit-from-within glow.
Fenty Beauty by Rihanna Diamond Bomb All-Over Diamond Veil
One thing's for sure—when your gal pal swipes this highlighter along her cheekbones, she'll be shining brighter than a diamond. The highlighter leaves behind a glittering veil that absolutely dances in the light.
If your BFF's algorithm shows them cozy-living and homebody content…
Does your friend struggle with dry, uncomfortable skin or sinuses? This adorable compact humidifier will help. With the built-in diffuser, it can make their space smell amazing, too.
HigherDOSE Serotonin Soak
Few things are better than a relaxing bath. This calming soak enhances the experience with magnesium, French green clay, and apple-cider vinegar to ease sore muscles, soften skin, and create an all-encompassing zen vibe.
Maison Margiela Replica Lazy Sunday Morning Candle
No evening spent at home is complete without a candle, and this one is one of the best. Its delicate scent is reminiscent of clean linens with a hint of florals, to turn your BFF's space into a calming oasis.
